Pricing
One of my goals is to provide budget-friendly pricing for website design and development to my clients. I am semi-retired and only take on work that makes me happy. My pricing model does not follow a price-per-hour or price-per-job strategy but rather a hybrid. This page describes my pricing model.
Pricing Details
Initial Consult
This is simply the initial step when discussing your website's high-level idea. You may not have all the details yet, but I can probably make suggestions. This step happens fairly quickly for simple websites—maybe a 15-minute phone call. For more complex websites, scheduling a meeting or conference call and expecting 30 to 60 minutes might be best.
There is no cost to the client for this step.
Some things to think about for this discussion:
- Purpose - What is the overall purpose of your new website? Is it to increase business sales and revenue? To share information about an upcoming wedding? Make new contacts?
- Type - What type of website will this be? Some basic types include a business website, a personal website, a musician/artist portfolio website, an event promotion website, and an e-commerce website.
- Number of Website Pages - How many website pages are there? Do you want a simple, one-page website? Or do you want a multi-page website (e.g., home page, products/services page, about-us page, contact-us page, etc.)?
- Content - Do you already have content for your new website, or do we need to create/identify content? Consider text, photos, audio, video, etc.
- Look & Feel - How do you want this new website to look? Colors? Fonts? Layout? Navigation? Do you have a logo?
- Domain Name (URL): Do you own a domain name that can be transferred, or do we need to purchase a new one?
- Hosting - We discuss and decide upon a plan to host your new website.
- Timeline - Do you have a timeline for your new website? For example, if your website is to promote an upcoming wedding, then we have a timeline.
- Budget - Do you have a budget for your new website?
- Ongoing Maintenance - How frequently do you want to change the content of your website? For a simple business website, the content might not change very often - maybe once a year to update new business hours, add some fresh photos, etc. The content will probably change frequently for a musical band website that lists upcoming shows.
Website Design
This is when I design your website according to your specifications. Planning the details of your website may involve additional phone calls or meetings.
Starting at $100 (depending upon complexity). This is a one-time expense.
Things I Need From the Client (you):
- Colors Preferences (usually about four colors, two light & two dark, with high contrast)
- Font Preferences
- Page Layout & Style Preferences (alignment, logo location, menu location, text wrapping, style, etc.)
- Business Name & Description Text
- Logo
- Product/Service Text (names & descriptions)
- About-Us Text
- Contact Info (email address, phone number, address, etc.)
- High-quality photos, Videos, Audio, Graphics, etc.
- Potential Search Engine Optimization (SEO) Keywords
Most of the time, these items can be emailed to me. However, if you can not easily provide all of them, I can sometimes help.
Tasks that I Perform:
- Plan for single or multiple pages (e.g., home page, products/services page, about-us page, contact-us page, etc.)
- Plan for navigation menu (if multiple pages are planned)
- Plan for standard header & footer
- Plan for branding (colors, fonts, basic style, etc.)
- Plan for responsive design (for all screen sizes)
- Plan for a logo
- Plan for business name text
- Plan for business description text
- Plan for products/services text & images/video
- Plan for contact information
- Plan for Search Engine Optimization (SEO) keywords
- Plan for links to social media sites
- Creation of site template (to be applied to each page)
Things that Might Increase Design Complexity (and price increases):
- A high quantity of web pages (more than five)
- A logo that needs work (e.g., size, colors, transparency issues, etc.)
- Complex animations
- Use of multiple, unique, and/or complex Everweb Widgets (e.g., parallax scrolling, image sliders, tabs, etc.)
- Integrations with third-party websites (e.g., e-commerce, weather, point-of-sale systems, etc.)
Web Page Building
This is when I build each page of your website.
Each Low-Complexity Page
$100 per page
Description:
- Display of branding logo, fonts, colors, and layout style (for one-page sites) or implementation of site template (for multi-page sites)
- Text formatting and display (low quantity)
- Photo, video, or audio formatting and display (low quantity)
- Links to other pages, other websites, or social media sites (low quantity)
Each Medium-Complexity Page
$200 per page
A web page build might be considered a medium-complexity page if any complexity issues are encountered. This is primarily a judgment call by me.
Each High-Complexity Page
$300 per page
A web page build might be considered high-complexity if it encounters many of the complexity issues or the degree of any such issue is extreme. Again, this is primarily a judgment call by me.
Issues that Might Increase the Complexity of a Web Page Build:
- High quantity of text
- Text that needs work (e.g., spelling, grammar, conciseness, etc.)
- Text that needs to be generated by me (based on AI)
- High quantity of photos or video or audio
- Multiple images that need work (e.g., resizing, cropping, touch-ups, etc.)
- Multiple videos or audio that need work
- Multiple “stock" photos, icons, videos, or audio that I need to find and download from the internet
- High quantity of links to other pages, other websites, or social media sites
- Multiple links that require custom icons or buttons
- Implementation of a special Everweb widget (e.g., parallax scrolling, custom image sliders, tabs, etc.)
- Implementation of custom animations
- Integrations with third-party websites (e.g., e-commerce, weather, point-of-sale systems, etc.)
I will certainly inform and discuss any such issues with the client.
URL & SSL Certificate
$20 per year
This includes purchasing (or transferring) and configuring a URL and SSL Certificate for your website.
Custom Email Forwarding
No Cost
I can include a couple of custom email forwarding addresses at no additional cost.
The email addresses would match your website’s domain name. For example, my website domain name is WebsitesByRick.com. My custom email address is Rick@WebsitesByRick.com.
Messages sent to this email address are automatically forwarded to my Gmail address. This gives a more professional appearance to your small business. Plus, I only need to check one email account to get ALL my messages.
Website Hosting
Small Website
$20 per year
- Up to 1Gb
- Up to approximately five small pages
Medium Website
$40 per year
- Up to 5Gb
- Lots of photos, or a few videos, or lots of other content
Large Website
$60 per year
- Up to 10Gb
- Lots of high-resolution images, a lot of videos, or a lot of other content